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Study the word list: GCSE Media Studies: Audience 2

Key words for GCSE Media Studies

Word list: GCSE Media Studies: Audience 2

 grouping Grouping means splitting your audience into groups depending on the type of media you think they will consume.
targeting Targeting your text to a specific group means aiming it at them.
aspirer An aspirer wants to be better than they currently are.
explorer An explorer is keen to experience new types of media.
struggler A struggler may have a difficult life or earn a low income.
reformer A reformer cares about the ethics of a text.
attitudes The audiences' beliefs and values are called their attitudes.
demographic A demographic is a particular section of society.
qualitative Qualitative research is research that is not based on numerical data.
quantitative Quantitative research is based on numerical data.
gratification Gratification is the pleasure you feel from consuming media.
hierarchy A hierarchy is a ranking based on importance.
identification Identification refers to seeing something that relates to yourself or your life in a media text.
social Social interaction refers to using media as a way of connecting with others.
interaction Social interaction refers to using media as a way of connecting with others.
escapism Escapism is using media to escape from your real life.

This word list was created by Spellzone. View more Spellzone course lists or curriculum word lists.

Use the list: GCSE Media Studies: Audience 2

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