
Key words for GCSE Media Studies
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grouping |
Grouping means splitting your audience into groups depending on the type of media you think they will consume.
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targeting |
Targeting your text to a specific group means aiming it at them.
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aspirer |
An aspirer wants to be better than they currently are.
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explorer |
An explorer is keen to experience new types of media.
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struggler |
A struggler may have a difficult life or earn a low income.
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reformer |
A reformer cares about the ethics of a text.
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attitudes |
The audiences' beliefs and values are called their attitudes.
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demographic |
A demographic is a particular section of society.
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qualitative |
Qualitative research is research that is not based on numerical data.
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quantitative |
Quantitative research is based on numerical data.
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gratification |
Gratification is the pleasure you feel from consuming media.
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hierarchy |
A hierarchy is a ranking based on importance.
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identification |
Identification refers to seeing something that relates to yourself or your life in a media text.
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social |
Social interaction refers to using media as a way of connecting with others.
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interaction |
Social interaction refers to using media as a way of connecting with others.
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escapism |
Escapism is using media to escape from your real life.
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