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________ means splitting your audience into groups depending on the type of media you think they will consume.
 
_________ your text to a specific group means aiming it at them.
 
An _______ wants to be better than they currently are.
 
An ________ is keen to experience new types of media.
 
A _________ may have a difficult life or earn a low income.
 
A ________ cares about the ethics of a text.
 
The audiences' beliefs and values are called their _________.
 
A ___________ is a particular section of society.
 
___________ research is research that is not based on numerical data.
 
____________ research is based on numerical data.
 
_____________ is the pleasure you feel from consuming media.
 
A _________ is a ranking based on importance.
 
______________ refers to seeing something that relates to yourself or your life in a media text.
 
______ interaction refers to using media as a way of connecting with others.
 
Social ___________ refers to using media as a way of connecting with others.
 
________ is using media to escape from your real life.