gimmick - noun
gimmick - thesaurus
catch device doodad doohickey doojigger gismo gizmo gubbins thingamabob thingamajig thingmabob thingmajig thingumabob thingumajig thingummy twist whatchamacallit whatchamacallum whatsis widget
Scrabble score = 18
"Fantastic - the most relevant material/resource ever seen for both dyslexia and teaching spelling rules."
College Lecturer