gimmick - noun
gimmick - thesaurus
catch device doodad doohickey doojigger gismo gizmo gubbins thingamabob thingamajig thingmabob thingmajig thingumabob thingumajig thingummy twist whatchamacallit whatchamacallum whatsis widget
Scrabble score = 18
"This is a fantastic opportunity for our students! I'm sure Spellzone will be invaluable in helping them to improve their spellings and therefore improve the quality of their writing in all subject areas!"
Teacher, High School, UK