gimmick - noun
gimmick - thesaurus
catch device doodad doohickey doojigger gismo gizmo gubbins thingamabob thingamajig thingmabob thingmajig thingumabob thingumajig thingummy twist whatchamacallit whatchamacallum whatsis widget
Scrabble score = 18
"I ran the trial with a small group of students over three weeks before the summer holidays," she says. "I quickly saw the benefits, and signed up."
King's Leadership Academy, Warrington