patronage - noun

the act of providing approval and support

customers collectively

a communication that indicates lack of respect by patronizing the recipient

(politics) granting favors or giving contracts or making appointments to office in return for political support

the business given to a commercial establishment by its customers

patronage - verb

• support by being a patron of
• be a regular customer or client of

patronage - thesaurus

backing   backup   business   championship   clientele   condescension   disdain   patronise   patronize   support   trade